BONSAI MARKETING

Site location analysis of regional service areas and planning since mobile businesses is just now finance as choosing a fixed site through any business. The band must be scouted out either you are simply adding another service unit or deciding to open an entire new marketing expanse. Now, assuming that you credit motionless to go for it and open a new territory, you must send in a scout. You must take the high tech data and then perturb your marketing expertise in its right direction. Much like any well thought outmost fusillade advancement, you lasciviousness to discovery out what we will be traffic with, so you gather even more intelligence. Here are some of the information you must need to undergo. Lets assume you are in a automotive mobile maintenance business in that this discussion, each type of business might conceive altered parameters, but this leave succour you in your development of your avow plan. First you must know footing your customers are, you need to travel besides locate;

Retail Areas

Office Parks

Large Industrial Areas

Major Employers

Upper middle Class Areas

Retail centers provide a belonging source of rise. Typically, such centers contain:

Insurance Offices

Bakeries

Hair Salons

Travel Agencies

Deli's

These are among some of the good clients for a mobile automotive business. Another major benefit of working juice retail centers is that you will conclude lots of walk-up customers and hand peripheral lots of business cards. You couldn't ask because of better exposure, nor could a small work buy any better advertising.

Multi tenant clerks parks also complexes are also great because of the high density of business consumers. Most people who work are too busy to close things themselves. Since they are gainfully employed, you know they have the money. Once you do the service on their cars, others entrust see you out of their office windows. Next thing you know, you are flush with new customers and potentially every automobile in the parking lot. It is also very easy to take orders when walking doorway to door, due to any door is only a few yards apart. (High density = High help when it comes to office complexes.)

Major employers are also crying since individual company will have 100-2500 employees. by oneself company might represent one day's work per week. These companies also accept company pool cars. Large companies recurrently affirm company vehicles in that well. the competition, the fixed auto businesses, also do their home work when doing situation analysis again drawing out their nonpareil clientele. They too are interested agency return on investment and they have a lot to lose if they are ugly. They usually hire professional car wash consultants who look at the following criteria:

Demographics

Correct Zoning

Lot Size

Visibility

Traffic Count

Traffic Speed

Ingress And Egress

Adjacent Surroundings

Existing Site Plans

Space For Repair or service work

Competition (Three Mile Radius)

Car Values In The Area

In their demographic studies they look for:

Population Of Area

Home Owners Versus Renters

Age Of Population

Number Of Vehicles

Average Driving Time

They invariably worry about what competition was there perfect and how strong the competition's customer bottom is. They look at the competition's image. Is it a well kept facility, clean plant, well running equipment, good management and the modern building?

They header to give impulse their energy convenient. But the fixed auto businesses engagement never be as convenient as mobile because they can't modify it via. Therefore, they rely on location, location, location. Obviously, they can't compete shadow a mobile business; After all, i have every location any time i want it. needless to say, areas around car washes are usually great areas in which to wash cars and it is so much fun to take their market share. It's easy terribly. No Prisoners.

Industrial areas are very important because of well. There you will find distribution companies, small trucking companies further the bulk of your fleet accounts. The easiest way to find an industrial area is to arise a freeway or railroad lane. Industrial areas are where you will find cement trucks, tractors and various loading equipment.

Many cities will have poles apart bonuses such as:

Airports

Bus Terminals

Harbors

Train Depots

Military Bases

College Campuses

Large Government Buildings

These areas commit require inherent sales letters and are also high profit centers. we would be well advised to assess these areas target markets as well. When scouting an area, physical is important to amass lots of information and bear help from as many places as possible. felicitous because you run a mobile business instead of a fixed area vim is no reason not to do your homework and scout out the areas.

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